Tuesday 30 August 2011

The real winner out of the Samsung vs. Apple tablet war here in Australia: Motorola




So today was just another day in court for the two major technology rivals, Samsung and Apple, with both still bickering over the Galaxy Tab 10.1 and iPad 2. The only real win, if you want to call it that, is that Samsung can release the Galaxy Tab 10.1 in very late September or early October. This has no doubt taken a fair chunk of their planned profits, considering the Galaxy Tab 10.1 was expected to launch in early August.
But who has been the real winner out of this whole fiasco? Why, the lawyers Motorola, of course.
Why do I think this? Well, back in early July I received word from a concrete source that Motorola were telling their sales team to push the Motorola XOOM out the door and into consumers hands as quick as possible. They were doing this because as soon as the Galaxy Tab 10.1 hit the shelves, the XOOM had no real selling point over it.
So whilst Samsung and Apple have been fighting over who has the most fascinating patents, Motorola has been sitting back promoting the hell out of the XOOM — has anyone else noticed the increase in TV ads and website advertising? — so that they’ve cleared out their warehouses to make way for something better. That’s my thoughts anyway.

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