Do you remember how Samsung took the marketing of the Galaxy S II to a whole new level with the extreme unboxings? Those videos went viral on Youtube, making the Galaxy S II very popular. Since Samsung had a target of selling more than 10 million units of the handset, we were not particularly surprised with the company's marketing strategy. After a series of extreme unboxing videos, the company is now going a step further with plans of sending the Galaxy S II, 20 miles into the sky, or in other words, send the handset to space.
This promotional event for the Japanese market will be held on the 15th of July, and will be watched by millions, courtesy of Ustream live streaming of the S2's space venture. The device will also be seen with live messages and tweets (though we're not sure how that is going to happen in space, where mobile signals don t reach). Google did something similar when the Nexus S was launched, but then defended itself by saying that it was done for merely scientific reasons. Samsung's sole intention, on the other hand, is clearly to gain publicity. Either way, Samsung has been successful in grabbing a lot of eyeballs with the S2. The device sold about 1 million units within a month of its release in South Korea.
The S2 is yet to be launched in markets including the United States, where it is expected to sell like hotcakes. Even in India, the device has made quite an impact with all major online retailers sold out already. With the HTC Sensation's recent launch, things could get a bit tough for Samsung. The Korean mobile maker wouldn't worry about that too much, well for the time being at least. Watch the video demo below to get an idea as to how exactly Samsung is going to do it:
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